Keywords: corporate social responsibility, brand image, brand attitude 1 based on the above, this research aims to explore the impact of consumers' perception of csr on brand image symbolic image: the brand can satisfy consumers' inner desires such as enhancing self-value, social status. Hence, the argument throughout this thesis is that companies in general, and skistar in particular, should build a strategic csr agenda based on the points of intersection between company and society which, in turn, should be integrated in the core value proposition and communicated through the corporate brand 12. Master's thesis: 88 pages, 4 appendix pages date: april 2014 key words: brand, customer-based brand equity, corporate social responsibility the purpose of this research is to describe and analyze how the company's corporate social responsibility (csr) activities are influencing its customer-based brand equity. This research investigates the relationship between csr and brand trust, as well as the variables that best this thesis investigates two areas of marketing, corporate social responsibility (csr) and brand trust csr aids the building of brand equity, especially when there is a consistent commitment to csr efforts in the. The role of brand equity in the effects of corporate social responsibility on consumer loyalty by asaad almohammad research report in partial fulfillment of the requirement of the degree of master in business administration april 2010.
Firm however, the linearity of this relationship warrants more testing and empirical research keywords: corporate social responsibility (csr) in malaysia, customer loyalty, brand equity introduction in the past, financial performance was the major criterion to evaluate a firm's value higher ranks were given to firms that. The marketing aspect, brand image plays an important role in differentiation and value creation in addition, brand image can affect the purchasing behavior of consumer through a series of the complex psychological process in this dissertation, we are going to study the csr perception of chinese consumers, and the. Abstract although both corporate social responsibility and brand equity have been extensively studied in marketing research, there are very little about the relationships between these two important concepts in industrial marketing the purpose of this research is to empirically test the relationship between corporate social.
Major concepts and main questions that are going to address further in this thesis the first two chapters including literature review throw light on the background researches conducted so far on this topic it also helps to build the concept of csr and brand equity the next portion is the defining stage of research design and. Abstract what is the link between corporate social responsibility (csr) strategy and brand equity in local and global markets starting from the idea that brand image is the synthesis of a firm's relationship competences, this thesis asserts that the way in which csr transfers to brand image differs in local and global.
The concept of corporate social responsibility (csr) has received much attention over several decades this research aimed at investigating the impact of csr on organisational brand value this thesis conceptualises csr using the stakeholder theory approach as a brand building tool to increase organisational brand. Franciscus van de voorde the effects of sustainable practices on customer- based brand equity bachelor's thesis international business april 2017 between sustainable practices and brand equity had been conducted moreover nature, and deal with carbon management and corporate social responsibility. Master thesis spring 2013 kristianstad university international business master program environmental csr-initiatives influence on brand equity: a case of eco-labeling authors: berivan amin rewa leila anabtawi supervisor: christer ekelund examiner: håkan phil.
Social responsibility (csr) by hypermarkets in spanish markets can solve their continuing problems by establishing a fair degree of consumer-based brand equity the purpose of the present study is twofold: (a) to investigate the effects of csr on hypermarket brand equity and (b) to explore the. In the current economic context, both corporate social responsibility (csr) and brand loyalty represent important csr and brand loyalty, as well as to the relationship between consumers' behavior and their perceptions of csr aaker, d a (1991) managing brand equity: capitalizing on the value of a brand name. This study analyses the impact of corporate social responsibility (csr) on brand value, with the sample being a select group of us corporations with the best global brands based on the instrumental stakeholder theory, we confirm that csr is a valid source of intangible competitive advantage it is not used, however , to its.
This dissertation is aimed to explore the effects of sustainable marketing on brand equity and consumer behavior, and the relationship among them theoretical framework of sustainable marketing which is performed by green marketing, social marketing, and complemented by corporate social responsibility were used. Corporate social responsibility and customer-based brand equity: towards the operationalization of a framework in the mobile telecommunication services sector by prince kodua ( 10073461) a thesis submitted to the department of marketing and. Seminar date 2009-06-02 level c-level thesis tutor malin näsholm keywords csr, the body shop, corporate identity, corporate image associations, attitudes, purchase decision 43 aaker's brand equity model is used in this thesis, even though it dates back to before 1991 since it is still used to explain brand.